Ask

Ask is the known enough search engine well showing oneself in-process and being a success for the users of Europe and America.

History of Ask began in 1996, to Berkeley, state California. Creators of search engine of Garrett Gruener and David Warthen, managed to attract investors from RODA Group. In 2001 led a company and remains her permanent leader Steve Berkowitz.

The complete name of search engine sounds as Ask Jeeves, where Jeeves is a hero of popular serial "Jeeves and Wuster", servant of rich idler Wuster, primely understanding many vital questions.

By a basic idea at creation of search engine, creation of the question and return system was working on the basis of human language. It allows to search information, setting to the searching system Ask questions and getting in the results of search pages that with most probability contain an answer for the put question. The steadily proceeding process of democratization of Internet is engaged in the rows of users by all more people distant from a computer technique.

There is no time them to understand with such conceptions of languages of drafting of queries, as "keywords" and "narrowing of search area", not to mention about "boolean operators". All these people are potential clients of Ask.

Actually, the not used technology of search allowed Ask to give out relevant pages. A company had about 100 editors that looked over searching queries. Then they went out in a network and proposed the best, to them mind, web-sites in the results of search.

To date for the grant of results to the users the searching system Ask depends upon technology of the searching robot. These results go from belonging Ask of the searching system Teoma. Ask brings in innovative instruments, such as "invisible labels" and that is named "Clever Search". The search of the future will give much more, what simply web- pages. It does the search engine of Ask deserving a visit any, who searches information in the Internet.

Ask also gives the results of AltaVista.

At the beginning of January, 2003 the search engine of Ask declared, that would not place banners on the web-site. Instead of them he will get a profit from having a special purpose announcements and requiring payment results of search. About the official removal of banners was made decision since in a company defined that a banner advertisement interfered with co-operating with an user. Words by word Steve Berkowitz, president of company Ask Jeeves, income that is brought by a banner advertisement, does not compensate it.

Ask marks that placing more interactive announcements, moving forward brands, got the increase of CTR (correlation of links to the shows) to 25 percents, for banners he made 1-2 percents.

A new turn in history of company Ask Jeeves took place in March, 2005. One of the eldest search engines of the internet was purchased by a company InterActiveCorp after 1,85 milliard of dollars. Press-service of company-customer declared that acquisition of Ask Jeeves - fourth in the list of the largest searching services of the USA - will become the important stage of encroachment of InterActiveCorp to the market of the internet. In December, 2004, from data of agency of Bloomberg, on the stake of Ask there were 5,3 percents of all searching queries done by the American users.

By a year before this index did not drag as far as to two percents even.

By a next turning point in history of the searching system Ask, networking of context advertisement became. An advertisement network is built on the same principles, what engines-leaders (Yahoo and Google). References to the pages of advertiser appear in the results of search on overhead lines. An advertiser pays for every transition on his reference. On the estimations of research company of eMarketer, the market of context advertisement is now estimated in 4,5 milliards of dollars and makes 42 percents from the common market of onlineadvertisement.

Vice-president ICA - proprietor Ask Jeeves - it is said that in a company adjusted optimistically in relation to the prospects of new project and expect large demand on him, as many advertisers, according to them, would like to have an alternative of Google.